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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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UN women launches Australian advertising alliance to eradicate harmful stereotypes in the industry
UN Women, the United Nations entity for gender equality, is today launching the Australian chapter of The Unstereotype Alliance, as part of a global coalition to tackle harmful stereotypes in advertising and media content.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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IAB Australia appoints Ipsos as preferred supplier for digital audience data
Six-month tender process to identify measurement to meet industry’s evolving needs
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DUEL
Ipsos Duel, a DIY solution for fast, agile and intuitive screening of simple marketing stimuli.
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OMA appoints lpsos to rebuild MOVE for the digital age
The Outdoor Media Association (OMA) has today announced the appointment of global media measurement experts, lpsos, to update its audience measurement system MOVE