Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands.
Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimise creative, to power brand growth.
Creative|Spark will be available in Australia from 8th October 2020. In the meantime if you are interested in finding out more about this exciting new creative development tool please contact our Australian team who will be delighted to give you a demonstration of it's capabilities.
What it is
Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics.