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What Worries Asia - Update Sept 23
Understanding the most pressing concerns affecting consumers across the region
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Our State of Mind
Our State of Mind, a ground-breaking initiative between Ipsos and The B Well Coalition.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
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Australians show increasing interest in Indigenous issues and knowledge of Traditional Owners
Despite this, 6 in 10 Aussies would not change the date of Australia Day
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Ipsos Australia launches employee experience research and advisory practice
Our EX service aims to help organisations create winning workplaces.
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What Worries the World – July 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.
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Ipsos acquires Big Village Australia
Building on capabilities in Public Affairs and large-scale data collection
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Australians most nervous globally about AI
Less than half of the nation trusts AI; only 40% are excited about the AI revolution