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Australians trust the media less: Ipsos “Trust in the Media” study
Australians’ trust in traditional and digital media has declined over the past five years, due largely to the prevalence of fake news and doubts about media outlets’ intentions, according to the global “Trust in the Media“ study by Ipsos. We are, however, still one of the more trusting nations of our media channels.
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Climate Change Increases in Importance in Australia and the World
A new global study by Ipsos, carried out online among adults across 28 countries between February 22 and March 8, 2019, finds that while people worldwide have a myriad of concerns when it comes to environmental issues, climate change has climbed in importance since last year.
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High levels of concern about ageing paints a negative picture for later life – Ipsos study
Ipsos’ exclusive study, conducted in partnership with the Centre for Ageing Better, a UK-based charity funded by an endowment from The National Lottery Community Fund, shows the negativity felt by the online public across 30 countries about ageing, and how they are preparing for later life.
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2018 in review
Here’s our take on some of the key themes that emerged in 2018 and a glimpse into what 2019 may hold.
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Crime, sex, immigration and climate change – how Australians get it wrong
Ipsos’ latest ‘Perils of Perception’ study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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Last Impressions also count
We often hear that first impressions count. In a first interaction, studies in social psychology suggest, on average, we judge people in as little as seven seconds. Seven short seconds in which we choose if we want to continue a relationship with another person.
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Economic Pulse of the World - September 2018
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
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Global Business Influencers 2018
Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.
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Economic Pulse of the World - August 2018
After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.