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Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand. In this paper we will offer ideas on how to use these disruptions as an opportunity for growth instead of a threat.
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The Measure of a Modern Marketer
Overwhelmed? You’re not alone. 72% of Australians say the world is changing too fast and it seems that increasingly, uncertainty and disruption are the new normal.
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Global Consumer Confidence is on the Rise
The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.
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Six principles from behavioural science to make or break innovation in tech and services
Behavioural science provides some great insights into what makes or break the success of innovation in the technology, durables and service sectors.
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Social Media Marketing - Turning Social Media Data Into Social Intelligence
Social data is now being used to provide side by side insight on product innovation, brand health, digital communications and path to purchase – ensuring new ways companies can further use the volume of social media data readily available.
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Food facts, fiction and fads – How Australia eats, thinks about and shops for food
Ipsos Food CHATs report the most comprehensive study into the actual food attitudes and behaviour of everyday Australians.
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Convenience Key Driver for Australia’s Food Health Choices
Australians prefer their food to come from natural sources, however are not prepared to forego eating out, take-away and pre-prepared foods/meals from supermarkets, the new Ipsos Food Health report has revealed.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.