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Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
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Australians trust the media less: Ipsos “Trust in the Media” study
Australians’ trust in traditional and digital media has declined over the past five years, due largely to the prevalence of fake news and doubts about media outlets’ intentions, according to the global “Trust in the Media“ study by Ipsos. We are, however, still one of the more trusting nations of our media channels.
Ipsos.digital Platform
World-class market research in the blink of an eye
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The Age of Impunity?
A country’s human rights record just as important as economic and security benefits for Australians: Ipsos “The Age of Impunity?" study.
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Across the globe attitudes towards refugees are mixed
A majority support the principle of people seeking refuge from war or persecution but concerns remain – majority are suspicious most refugees are not genuine and worries about integration are growing: Ipsos study
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Close to half of Australians support marijuana legalisation
In March, we asked 1022 Australians whether they would support or oppose a law to make it legal for people to grow and possess marijuana for personal use.