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Australians trust the media less: Ipsos “Trust in the Media” study
Australians’ trust in traditional and digital media has declined over the past five years, due largely to the prevalence of fake news and doubts about media outlets’ intentions, according to the global “Trust in the Media“ study by Ipsos. We are, however, still one of the more trusting nations of our media channels.
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The Age of Impunity?
A country’s human rights record just as important as economic and security benefits for Australians: Ipsos “The Age of Impunity?" study.
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Across the globe attitudes towards refugees are mixed
A majority support the principle of people seeking refuge from war or persecution but concerns remain – majority are suspicious most refugees are not genuine and worries about integration are growing: Ipsos study
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Close to half of Australians support marijuana legalisation
In March, we asked 1022 Australians whether they would support or oppose a law to make it legal for people to grow and possess marijuana for personal use.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Labor retains lead but election race tightens
The gap between the two major parties has narrowed, in today’s eve-of-election Ipsos poll.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.