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Ipsos appoints Amanda Dudding as Director, Public Affairs Research and head of Wellington office
Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amanda Dudding as Director, Public Affairs Research and head of its Wellington office.
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Voters reject proposed changes to anti-discrimination laws
The Labor Party retains its lead over the Coalition in the October 2018 Fairfax Ipsos Poll.
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Fairfax Ipsos poll quarterly analysis - Labor continues to lead Coalition
On a two party preferred basis, for the period July-September 2018, analysis by the Fairfax Ipsos Poll shows that Labor leads the Coalition by 48% to 52%.
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“Anti-system” sentiment is still strong around the world
More than one third of Australians think their country is in decline, while three in five Australians believe the economy is rigged to advantage the rich. Just over half (51%) of all Australians believe they need a strong leader who is willing to break the rules; and, two in three (65%) Australians lack confidence in the media.
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Economic Pulse of the World - September 2018
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
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Ipsos Update - October 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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Global Business Influencers 2018
Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.
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Beyond Populism? Two Years After
Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.