Search
-
The Ipsos Financial Circumstances and Commitments report
Conducted annually since 2018, the Ipsos Financial Circumstances and Commitments report is a cross generational look at Australians’ standard of living, future financial circumstances and propensity to be late in meeting their various financial obligations.
-
Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
-
Labor party’s lead over the coalition narrows - Fairfax Ipsos Poll
The Labor Party’s lead over the Coalition has narrowed in the October 2018 Fairfax Ipsos Poll.
-
Ipsos New Zealand appoints Amrutha Murthy as a Director, leading Customer Experience
Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amrutha Murthy as a Director leading Customer Experience for the market research company.
-
Spotlight: Saudi Arabia Travelers Report
As part of the Spotlight Series, the Saudi Arabia Travelers Report reveals the residents' travel habits
-
Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
-
Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
-
Last Impressions also count
We often hear that first impressions count. In a first interaction, studies in social psychology suggest, on average, we judge people in as little as seven seconds. Seven short seconds in which we choose if we want to continue a relationship with another person.
-
Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.