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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
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Ipsos iris, Australia’s new digital audience measurement currency, launches today
January 2023 data shows Australians spent on average 107 hours online
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Australia lags many countries globally when it comes to awareness and enthusiasm for the metaverse and extended reality
An Ipsos Survey for the World Economic Forum finds the global public divided in their level of excitement about the new technologies, but most agree it will profoundly impact their lives
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Ipsos announces two senior appointments as its national footprint grows
Ipsos Australia and New Zealand CEO, Simon Wake, today announced two senior appointments for the leading market research company, as its national footprint grows.
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.