Advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

Don’t just participate, go all the way!

Creating opportunities for Australian SMBs embracing digital marketing

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

AANA today announced a new initiative, the AANA | Ipsos Advertising Sentiment Index (ASI) which will measure the Australian community’s perception of advertising issues and content, with initial results expected to be released in Q4 2018.

MediaCell is a versatile solution with a number of potential applications.

In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.