Advertising

Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity.

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!

UN Women, the United Nations entity for gender equality, is today launching the Australian chapter of The Unstereotype Alliance, as part of a global coalition to tackle harmful stereotypes in advertising and media content.

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.