Brand

Anholt | Ipsos | City brands index 2022
Reputation Survey

London maintains top “city brand” ranking from 2020 to 2022. Paris rises to second and Sydney lands in third.

London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
Ipsos | Webinar | Creativity | Advertising
Brand Webinar

Train your creative muscle to spark brand growth… join the Misfits webinar marathon

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!
Consumers | Brand strategy | Competition | Ipsos
Market Understanding Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Last Impressions Also Count
Brands Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
Brands Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
Reputation Publication

How the Ipsos Global Reputation Centre helps organisations leverage their reputation to unlock value

Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.