Reputation

ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.

The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:

The definitive link between corporate reputation and better business efficiency.

Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape. This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms.

Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.