Ipsos, the global leader in market research, today announced its new, integrated Australian CEX (customer and employee experience) division and three senior appointments, as it continues to bolster its customer and employee experience offering.
The changes due to Covid around the world have disturbed people’s routines, changing the way consumers think about brands, meaning that we need to understand, adapt and anticipate.
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
