Customer Experience

Ipsos and Ashton Media announce partnership to conduct landmark, Australian-first ‘State of the CX Nation’ report.

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Designing customer experiences that drive business success

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

What are the imperatives for survival and success of the physical store in a shifting commerce environment?

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.

This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

Learn how to design great experiences that drive your desired customer behaviours.