Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amrutha Murthy as a Director leading Customer Experience for the market research company.
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
