Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
The IAB Australia Ad Effectiveness Council have published this paper to help the industry understand what impact the deprecation of cookies will have on different ad and marketing effectiveness research and measurement techniques.
Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched a new Product Intelligence solution that enables marketers to evaluate products faster and more efficiently than traditional product testing.
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand. In this paper we will offer ideas on how to use these disruptions as an opportunity for growth instead of a threat.
