Ipsos Australia and New Zealand CEO, Simon Wake, today announced two acquisitions for the leading research company, with the purchase of four divisions of GfK Research and Market Pulse International’s mystery shopping staff, clients and shopper panelists.
Didier Truchot, Ipsos Chairman & CEO, is pleased to announce today the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International.
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?