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Trust in Professions

Ipsos Global Trustworthiness Index 2024
Global Trustworthiness Index Survey

It’s a fact… Doctors, Teachers and Scientists are the most trusted people in Australia and across the globe

The latest Ipsos Trustworthiness Index reveals that Doctors are considered the most trustworthy profession in Australia and globally. Advertising executives (14%) are the least trusted profession in Australia but are closely followed by social media influencers (15%), politicians (15%) and pollsters (16%).
Global Trustworthiness in 2019 - Australia
Trust in Professions Survey

It’s a fact… scientists are the most trusted people in the world

A new Ipsos poll reveals that doctors are considered the most trustworthy profession in the Australia, while scientists are the most trusted globally. Advertising executives are the least trusted profession in Australia.
ipsos_trust_report_thumbnail
Trust in Professions Publication

Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust

Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
Ipsos Update | August 2022 | Polls | Market research
Ipsos Update Publication

Ipsos Update - September 2022

Explore the full range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world.
Global Trustworthiness Monitor | Ipsos
Trust in Professions Survey

Pharmaceutical and banking companies and governments are now seen as more trustworthy

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
A Year in Review - 2021 | Ipsos
Trust in Professions Publication

A Year in Review - 2021

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
Trust
Trust in Professions Survey

Doctors and Scientists hold their position as Australia’s most trusted professions

Australian continue to rate doctors as the most trustworthy professionals, closely followed by scientists