Research

In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.

With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.

Three in four (75%) in 25 countries around the world believe that immigration has increased in their country over the last five years, according to new data from the Ipsos Global @dvisor survey.

Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.

Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.

Dave Elliott, Public Sector Communications Unit lead in Australia and head of Ipsos Public Affairs NSW, discusses the PSCU and all things campaign evaluation.