Social Media

why we can't live without digital media | Ipsos
Society Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Education Monitor
Education Publication

Australians display strong support for technology restrictions

Eight in 10 Australians support a social media ban for under 14s and 62% support banning phones in schools
Ipsos Views: Short-Form Social Misfits
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
Ipsos - Dare ti be a tiktok misfit
Advertising Publication

Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
Metaverse
Global Advisor Survey

Australia lags many countries globally when it comes to awareness and enthusiasm for the metaverse and extended reality

An Ipsos Survey for the World Economic Forum finds the global public divided in their level of excitement about the new technologies, but most agree it will profoundly impact their lives
Cyberbullying
Society Survey

Global Views on Cyberbullying

Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.
Marketing Publication

Social Media Marketing - Turning Social Media Data Into Social Intelligence

Social data is now being used to provide side by side insight on product innovation, brand health, digital communications and path to purchase – ensuring new ways companies can further use the volume of social media data readily available.
Sociologue - Share and think alike
Public opinion Publication

Socialogue – Share and share alike? Not exactly.

Share and share alike? Not exactly.
74% of those in Australia share online, with some more discriminating than others