Socialogue – Share and share alike? Not exactly.

With the “like” and “share” symbols in front of us at every click and with the ability to comment or start a flow of conversation as easy as flipping a light switch, it’s not surprising that nearly three-quarters of those in Australia share some part of their lives online. Interestingly, 17% claim they don’t hold back and share most things or everything online. No filter. No privacy. This outspoken segment is balanced somewhat by the 26% who say they share nothing online.  Every age demographic, from those younger than 35 (87%) to those older than 50 (62%), shares something. Some may feel that people are sharing too much information (TMI), but the more consumers share, the more opportunity a brand has to learn a lot about consumers and use what they learn to create messaging that is more likely to get liked, shared and re-posted. Bet you “like” that!