[WEBINAR] CX Service Design

Learn how to design great experiences that drive your desired customer behaviours

As we start 2022, it’s time to take a fresh look at the Customer Experience you deliver. Join our webinar to learn how to design those signature experiences that truly connect with your customers’ needs and imprint your brand promise along the customer journey; that build stronger relationships and deliver ROCXI, a Return on your CX Investment. Our Ipsos CX Service Design experts will take you through:

  • The journey from identifying customer needs, to delivering new or improved experiences
  • The Forces of CX: how to ensure your CX is delivering beyond the functional
  • Expressing your brand through implicit communication using semiotics.

Please come along to the webinar with a journey or touchpoint needing repair or redesign in mind, so you can start applying learnings immediately.


Helen Bywater-Smith, Global Head of Service Design, Customer Experience, Ipsos

Jean-François Damais, Global Chief Research Officer, Customer Experience, Ipsos

Monique Centrone, Ph.D., Head of Semiotics, Global Science Organisation, Ipsos

Consumer & Shopper