[Webinar] How To Break Conventions Without Breaking Advertising

When it comes to advertising, what separates the good from the great? How do we ensure advertising is not just ‘WTF’, but ‘OMG’? Many would point to the art of Creativity as being that key (missing) ingredient. But what do we exactly mean by Creativity, and does all “creative” advertising work for the brand? In this conversation, learn how Ipsos has investigated this and how we can help you ensure we link “creativity” to “brand impact”. Not all Creative is created equal – but let us help you gain an unfair advantage!

Ipsos’ Haydn Northover and Jemma Lightfoot, Australian Leaders for Creative Excellence & Brand Health Tracking will be joined by Shaun Dix Ipsos Global Service Line Leader for Creative Excellence and Adam Sheridan, Global Head of Products & Analytics & author of Misfits ‘How Creativity in Advertising Sparks Brand Growth’.

Register now to be in with a chance to win a David Bowie ‘Moonage Daydream’ DVD and a copy of Ipsos’ Misfits publication ‘How creativity sparks brand growth’.

Speakers :

  • Haydn Northover

    Haydn Northover, Service Line Leader - Creative Excellence

  • Shaun Dix

    Shaun Dix, Global Service Line Leader, Creative Excellence

  • Adam Sheridan

    Adam Sheridan, Global Head of Products & Innovation, Creative Excellence

  • Jemma Lightfoot

    Jemma Lightfoot, Director Creative Excellence & Brand Health Tracking

Media & Brand Communication