Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Well Being Ipsos Voices

Rethinking wellness: From product category to cultural belief system

In this Ipsos Voices article, Colin Strong and Lucy Neiland explore how wellness is increasingly shaping attitudes towards health, expertise, trust and personal responsibility.

12.10.26

Healthcare Survey

Ipsos Health Service Report 2026

12.10.26

Global Survey

The 10th edition of Ipsos Global Trends finds a world in search of silver linings

01.10.26

Society Publication

Modern Milestones: Why it's critical to think in life stages

21.09.26

Trust in Professions Survey

Ipsos Global Trustworthiness Index 2026

21.09.26

All content

Consumers Publication

The Long Inflation Impact of the Middle East Conflict: The Marketer's Inflation Playbook

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behavior, pricing pressures, and brand growth strategies well into 2027 and beyond.

07.09.26
Education Survey

Ipsos Education Monitor: Can education still unlock opportunity?

In this year’s Ipsos Education Monitor, we look at evolving attitudes towards social media and AI, the role universities play in shaping success, and expectations for the next generation.

27.08.26
Climate change Ipsos Voices

What will be the legacy of the hottest summer on record?

Ipsos experts explore how heatwaves and wildfires discuss how record-breaking heat and extreme weather are bringing climate change closer to home. Find out more with a 3-minute read or a 10-minute watch.

27.08.26
Consumer Behaviour Publication

What Are the Consumer Trends Shaping the Future of Alcohol in 2026?

New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

06.08.26
Artificial Intelligence Publication

Ipsos Update – August 2026

Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

06.08.26
Advertising Ipsos Voices

Cannes 2026: From Augmented Intelligence to a Surge of Humanity

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

06.08.26
Well Being Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

06.08.26
Artificial Intelligence Publication

Shopping With AI

How artificial intelligence is reshaping the purchase journey.

20.07.26
Healthcare Publication

Beyond the Step Change: What GLP-1s Solved - and What They Didn’t

GLP-1 therapies have redefined what obesity pharmacotherapy can achieve, but efficacy is no longer the only battleground.

13.07.26
Economy Survey

Continued appetite for investment in infrastructure alongside pragmatism to improve outcomes

The 2026 Global Infrastructure Index from Ipsos and the Global Infrastructure Investor Association (GIIA).

13.07.26
Environment Survey

The Ipsos Energy Transition Barometer

In the 2026 Energy Transition Barometer, we look at how affordability, security, and reliability concerns are converging to reshape public support for the energy transition across 31 countries — including a rare before-and-after view of attitudes following the Iran conflict.

13.07.26
Healthcare Publication

AXA Mind Health Report 2026

Global mental health continues to decline despite rising awareness

13.07.26

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