Celebrating Ipsos Achievements at ESOMAR 2025: Excellence in Insights and Recognition
Celebrating Ipsos Achievements at ESOMAR 2025: Excellence in Insights and Recognition

Celebrating Ipsos Achievements at ESOMAR 2025

A look back at the highlights from Ipsos experts at the ESOMAR Congress.

ESOMAR posterThis week, Ipsos teams took to the stage at the ESOMAR Congress in Prague, underscoring our commitment to leading the market research industry and re-imagining the future of insights—especially through the transformative power of AI.

Ipsos experts once again seized numerous opportunities to showcase their skills and knowledge, earning accolades and highlight recognitions.

Awards and recognition

  • Research with Impact (Global), Gold: Ipsos Canada with the Centre for International Governance Innovation (CIGI) and the International Development Research Centre (IDRC) for supporting safer digital spaces.
  • Research with Impact (APAC), Regional Winner: Ipsos with ASB for “The Power of Choice: ASB’s Journey to a Flexible, People-Centric Benefits Package.”
  • Outstanding Contribution to Consumer Insights (Europe), Regional Winner: Ipsos Romania and Pluxee Romania for “Moving the World of Work Forward,” informing HR strategies and addressing employee needs across generations.
  • Best Customer Experience Insight (APAC), Regional Winner: Ipsos New Zealand and Air New Zealand for “How customer insight helped Air New Zealand regain altitude.”
  • Competing with the winners of the LATAM and APAC ESOMAR conferences, Ajay Bangia, Jim Legg, and Rollo McIntire’s paper “Empathy or Emptiness” won the Best Paper of the Year.

Highlights from the stage

Ipsos experts teamed with their clients to showcase insightful discussions and innovative presentations:

  • Greg Boruc (IKEA) and Oliver Sweet (Ipsos) introduced the “Research Cyborg” concept—using AI to go beyond words and numbers.
  • Manuel Garcia-Garcia (Ipsos) explored how we think, feel, and decide with AI.
  • Elena Franceschini (Pernod Ricard) and Mathilde Guinaudeau (Ipsos bva) showcased how “Generative Engine Optimization” is transforming brand positioning and strategy.
  • Jon Puleston (Ipsos) joined Ray Poynter to discuss synthetic data.
  • Tony Costella (Heineken) and Michel Guidi (Ipsos) illustrated the evolution of insights, from function to growth engine.

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