Market Research

The reality of market and consumer intelligence is transforming at a fast pace, with AI helping and accelerating workflows. But speed is only an advantage when you have a clear line of sight.

Exploring AI moderation and when to use it

A look back at the highlights from Ipsos experts at the ESOMAR Congress.

In today’s swiftly evolving field of market research, Ipsos is thrilled to announce the advent of another industry gamechanger, Ipsos PersonaBot. The promise is simple, yet impressive: what if you and by extension everybody in your company could talk to your consumer segments, 24/7 ?

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

Fostering trust, advocacy and motivation among research participants.

Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy

Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.