Insights Hub

All content

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  Society Survey

  Widespread nostalgia for the old days, with many saying things were better back in 1975

  Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.

  14.11.25
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  Climate change Survey

  Attitudes to COP30

  Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose, according to a new Ipsos Global Advisor survey.

  31.10.25
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  Climate change Survey

  Climate Change and European Regulations in the European Union

  Almost four-fifths (77%) believe large companies should be held accountable for environmental harms in their value chains.

  20.10.25
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  Trends & Prospective Survey

  Global Optimism Declines According to Ipsos Global Trends 9th Edition

  Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

  20.10.25
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  Healthcare Survey

  Low awareness of GLP-1s globally, but high in the most advanced economies

  Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.

  20.10.25
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  Society Survey

  AXA Future Risks Report 2025

  AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.

  20.10.25
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  Politics Survey

  Know the New America & Beyond: September 2025

  A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

  26.09.25
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  Global Advisor Survey

  Old age begins at 66, but six in ten say they are not looking forward to it

  New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

  24.07.25
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  Immigration Survey

  Public Support Holding Steady for Refugees Despite Global Fragility

  A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.

  20.06.25
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  Artificial Intelligence Survey

  Conflicting Global Perceptions around AI present Mixed Signals for Brands

  In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

  13.06.25
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  Global Advisor Survey

  Support for populist ideas remains strong, but some countries have seen belief fall

  The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.

  13.06.25
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  Sexuality Survey

  Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

  A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

  13.06.25