We’re forever told of the importance of making a good first impression. Studies in social psychology have found that, on average, we judge someone within seven seconds upon meeting them for the first time.
But, what about last impressions. This report argues that our memories can be governed more by how an experience ends than how it begins. With this, the report asks, do last impressions matter for advertising to be easily retrievable in memory and influence brand choice?
[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.