Customer Experience

Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

The total product experience is driven by more than just sensory signals.

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

Humanising omnichannel means seamless customer journeys are just the start.

How to align brand promise and customer experience for business success

Delivering customer experience in the face of mask wearing