Marken

From Noise to Noteworthy: Winning the battle for memorable attention in advertising
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
The Excess Factor - Ipsos
Brand Equity Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
The Rising Tide of Private Labels: How name brands can stay afloat
Brands Publication

The Rising Tide of Private Labels: How name brands can stay afloat

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
Ipsos Update – February 2025
Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Ipsos Views: Growing Your Brand Through Societal Impact
Environment Publication

Growing Your Brand Through Societal Impact

Why socially conscious branding matters
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.