Konsumentenverhalten

The Excess Factor - Ipsos
Brand Equity Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
Generational Marketing: Breaking free from stereotypes
Brand Equity Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos | Conversation with AI part 5
Artificial Intelligence (AI) Publication

Conversations with AI Part V: Is there depth and empathy with AI twins?

How do synthetic respondents fall short of capturing the human experience?
The new era of innovation
Innovation Publication

The new era of innovation

Shattering the Stage Gates with Generative AI.
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.