Innovation

In the 2026 Energy Transition Barometer, we look at how affordability, security, and reliability concerns are converging to reshape public support for the energy transition across 31 countries — including a rare before-and-after view of attitudes following the Iran conflict.

Exploring AI moderation and when to use it

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.

Shattering the Stage Gates with Generative AI.

From chaos to clarity.

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

Just days after the global introduction of Apple’s Vision Pro and Meta Quest 3, Belgian consumer interest in purchasing and using VR/AR-devices remains lukewarm.