Economy

For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.

Inflation remains the number one concern in What Worries the World for the 18th month in a row.

Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.

Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.

Inflation has now been the top global concern in our What Worries the World survey for the last 15 months.

Just days after the global introduction of Apple’s Vision Pro and Meta Quest 3, Belgian consumer interest in purchasing and using VR/AR-devices remains lukewarm.

A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.

Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.

Despite some softening, support for Ukraine is still strong across western countries.