Society


Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Support for populist ideas remains strong, but some countries have seen belief fall

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
Sexuality Survey

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
Politics Survey

Know the New America & Beyond: May 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Politics Survey

Know the New America: March 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Happiness Survey

Global attitudes to happiness and quality of life

The Ipsos Happiness Index finds people are happiest in India and the Netherlands.
Housing Survey

Global attitudes to housing and house prices

The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.
Society Survey

Inflation rates may be falling, but people expect further price rises

In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.