Social Media

Public opinion Publication

Introduction to the Sixteenth sitting

Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
Ipsos Reputation Council | Social Media Conundrum
Innovation Publication

Social Media Conundrum

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
Ipsos | Synthesio | Social Listening | Beauty | Skincare
Social Media Publication

What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
Ipsos | Metaverse | Virtual Reality | Tech | Augmented Reality | Extended Reality
Global Advisor Survey

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
AI-Enabled Consumer Intelligence | Ipsos
Artificial Intelligence Survey

AI-Enabled Consumer Intelligence is here

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy
Ipsos top stories on social media in first half of 2020
Social Media Survey

From environment, economy to COVID-19: Our top stories on social media in first half of 2020

These are the reports, stories and videos that got you talking, sharing and engaging with us.
The impact of coronavirus on how we Eat | Ipsos
Food & Beverage Publication

The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
Customer intelligence of audience attitudes on top 3 dating apps | Ipsos | Synthesio
Social Media Publication

Customer intelligence of audience attitudes on top 3 dating apps

What people are saying online about Tinder, Bumble, and Hinge.
Landscape of climate change conversations on social media | Ipsos | Synthesio
Climate change Publication

Social media monitoring the fast-paced landscape of climate change conversations

The view from online: unfiltered, uncensored & unsolicited.
Social media usage statistics by country | Synthesio | Ipsos
Social Media Survey

Social media usage statistics by country

Understanding consumers with and without social media.
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