Business


Society Survey

AXA Future Risks Report 2025

AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.
Public opinion Publication

Introduction to the Sixteenth sitting

Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
Business Survey

Almost three-in-ten citizens globally say they have started a business at some point

Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shut downs and are now only recovering. So, what does the spawning ground look like now?
A new 26-country Ipsos poll finds that entrepreneurial activity is alive and well in some countries but lacking in others.
Business Survey

34% of companies in the EU say that corruption is a problem when doing business

Ipsos European Public Affairs' latest Flash Eurobarometer survey for the European Commission aims at measuring EU businesses' attitudes towards corruption.
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Consumers Publication

Empathy Awakened

The power of an empathetic organisation.

Fewer global citizens believe China will have positive influence on world affairs in coming decade

Ipsos polling for halifax security forum reveals just 42% believe china will have a positive impact, down 11 points since last year.
Public Health Survey

More think opening businesses puts too many people at risk of COVID-19 and we need to wait

A majority of people in some hard-hit countries think jobs lost will not be recovered.
Business Publication

Ipsos Creative Excellence new video sparks Creativity

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.