Insights

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.

The world of pharma business insight is likely to change as it embraces a multi-data source reality.