Insights Hub

All content

• 

  Brands Publication

  From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

  Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

  19.03.26
• 

  Brands Publication

  Marketing Anchors: The case for capability in an era of transformation

  Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

  19.03.26
• 

  Happiness Survey

  Global Attitudes to Happiness 2026

  The Ipsos Happiness Report for 2026 finds that across 29 countries surveyed by Ipsos, people are happiest in Indonesia and the Netherlands.

  19.03.26
• 

  Artificial Intelligence Publication

  Calibrating Synthetic Confidence

  Navigating the complex realm of statistical utility for synthetic boosts.

  13.03.26
• 

  Customer Experience Survey

  What keeps CX and EX leaders up at night?

  We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

  13.03.26

• Switzerland Email Update

  Subscribe to hear from Ipsos with updates on our research, event invitations and webinars.

  Subscribe

• 

  Luxury Publication

  Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury

  As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.

  12.03.26
• 

  What worries the world Survey

  What Worries the World – February 2026

  Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

  06.03.26
• 

  Women Survey

  Mind the Gaps: Global Attitudes Toward Gender Equality in 2026

  Ipsos' International Women's Day survey finds some men and women not seeing eye to eye on gender equality issues.

  05.03.26
• 

  Politics Survey

  Know the New America & Beyond: February 2026

  A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

  04.03.26
• 

  Segmentation Ipsos Voices

  Expect the Unexpected

  The Strategic Power of Segmentation.

  04.03.26
• 

  Consumer Confidence Index Survey

  February 2026: Global consumer confidence stable for first time since October

  All four sub-indices show stability this month according to the February 2026 release of the Ipsos Global Consumer Confidence Index.

  04.03.26