Channel Measurement

Mystery Shopping: Ensure you're delivering on your Brand and Customer Experience (CX) promises — objective feedback from trained 'customers' across all touchpoints and channels.

Audit: Optimise your brand strategy, ensuring the right products, pricing, and promotions are in place.

Mystery Shopping

Key Business Questions Addressed:

• Operations: How do your frontline sales staff perform relative to brand and operational standards?
• Regulatory and Compliance: Do staff know and follow legal requirements?
• Market Research: What best practices can be learnt from the competition?
• Human Resources: How effectively are frontline sales staff following new training programmes?
• Marketing and Sales: How effective are new product launches? What about promotional offers?
• Supply Chain Management: How effective is your channel strategy? Which partners are promoting brand versus the competition’s?
• C-suite: Determining investment prioritisation. What is the ROI on your strategic and tactical initiatives?

Contact: Craig Bradley, Global Service Line Leader, Channel Performance

Audit

Key Business Questions Addressed:

• Is your space allocation aligned with agreements?
• Are your outlet flows and adjacencies following guidelines?
• How does your shelf share compare within the category?
• Is your display and point of purchase (PoP) material adherence optimal?
• What is your product out-of-stock percentage?
• Are your prices competitive?
• How is your customer service performance against KPIs?
• Are your digital assets achieving the desired outcomes?
• Are your retail partners compliant?

Our Commitment:

• Better Design: Expertise in research equips us to customise sample and KPI design for improvement.
• Better Execution: Utilise state-of-the-art image recognition and manual audits for real-time data alerts.
• Better Impact: Drive business decisions with impactful insights.

We also offer Price Check audits:

• Price Check: Guides pricing strategies by tracking your brand and competitors’.

Learn how Channel Sizing (Retail Census and Retail Audit) can work in conjunction with Channel Measurement (Mystery Shopping and Auditing) to improve channel performance.

Listen to our Experience Perspective podcast here.

Contact: Stephane Sanchez, Global lead for Channel Sizing & Channel Measurement - Audit