Channel Sizing

Do you know the size of your channel opportunities? We can help you build understanding, by determining channel size and share; by category, brand, product, and location … to inform channel entry and growth strategies, and drive sales growth:

Retail Census – we optimise distribution strategy by calculating the total number of outlets and providing outlet information: address, contact details, distribution, profile.

Retail Audit – we size channels in terms of category, brand, product sales – volume and value – and market share, over time.

Our solutions address key business questions including:

• Informing channel entry and growth strategy. What is the size of the channel opportunity? And what is your category, brand, product share – volume and value, distribution? How does that compare to your competitors?  What are the underlying trends?
• Ensuring distribution is ready to meet your business goals. Do you have an in-depth understanding of the outlet universe, segmentation and detailed location-level profiles?
• Shaping product strategy. Are the right products being sold in the right place, and at the right price?
• Improving the effectiveness of your marketing plans. Is your marketing on-target? Are your communications delivering results as they should?

We have significant experience in emerging markets, licit and illicit trade, and across sectors, including Food, Beverages, and Tobacco or Tobacco alternatives.

Leveraging our global reach, local market presence and industry expertise, we promise Channel Sizing solutions that deliver better design, better execution, and better impact.

• Better design: Customised to meet your needs, capturing KPIs across all available pack variants (e.g. tobacco: stick, pack, carton, beverage: single, pack, case, crate) to drive greater accuracy, and integration with other sales related KPIs
• Better execution: Robust data capture, and quality control at every stage
• Better impact: Sophisticated technology platforms, enabling best-in-class reporting.

Our solutions use data integration, advanced analytics and modelling – delivering insights beyond industry standards. With our advisory services, they form a key part of our offer to help organisations track and improve marketing and sales effectiveness.

Learn how Channel Sizing can work in conjunction with Shopper Insights, Virtual Testing, Execution Measurement, and Mystery Shopping to improve channel performance.

To read our latest thought leadership, head to ‘Innovation & Knowledge: Consumer & Shopper’. To find out more about sizing and understanding illicit trade specifically, read our paper on best practice approaches and key research considerations. To listen to our Customer Perspective podcast, head here.