Channel Sizing - Ipsos

Channel Sizing

Size channels and market share … to inform channel entry and growth strategy.

Retail Census: Optimise your distribution strategy by counting and profiling outlets, including detailed contact and distribution data.

Retail Audit: Assess channel size by analysing sales volume, value and market share over time.

Key Business Questions Addressed:

  • What is the size of your channel opportunity, and how does your market presence compare to competitors?
  • Are you equipped to meet your distribution goals with detailed outlet profiling?
  • Is your product strategy effectively aligned with market demands and price points?
  • Are your marketing plans generating the desired outcomes?

With extensive experience in emerging markets and across multiple sectors, we offer tailor-made Channel Sizing solutions to drive sales growth through:

  • Better Design: Customised KPIs for enhanced accuracy and integration
  • Better Execution: Rigorous data capture and quality assurance
  • Better Impact: Leading-edge technology for superior reporting

By leveraging global reach and local expertise, we integrate data, analytics, and advisory services to elevate marketing and sales performance.

Learn how Channel Sizing (Retail Census and Retail Audit) can work in conjunction with Channel Measurement (Mystery Shopping and Auditing) to improve channel performance.

To find out more about sizing and understanding illicit trade, specifically, read our paper on best practice approaches and key research considerations.