Ipsos
Insights Hub : Customer Experience

Insights Hub

Featured insights & publications

Customer Experience Ipsos Voices

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

17.09.26

Audience Measurement Publication

Launching a New Audience Measurement Currency

16.09.26

Society Publication

Modern Milestones: Why it's critical to think in life stages

14.09.26

Brand Health Ipsos Voices

Recognisably You

11.09.26

Ipsos Update Publication

Ipsos Update – September 2026

02.09.26

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Politics 05.08.25

Know the New America & Beyond: July 2025

Ipsos Encyclopedia 17.07.25

Ipsos Encyclopedia

All content

generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

04.08.26
Retail Publication

Shopping With AI

How artificial intelligence is reshaping the purchase journey.

16.07.26
Thought Leadership Survey

Currency Shifts, Asset Sustainability, and Luxury City Rankings: Insights from the Julius Baer Global Wealth and Lifestyle Report 2026

The latest Global Wealth and Lifestyle Report explores how HNWIs are navigating our fractured and uncertain world, as well as how the cost of living in global cities and the high-end lifestyles of HNWIs are evolving.

16.07.26
Refugee Survey

Global attitudes towards refugees remain stable, while questions about implementation persist

Research released by Ipsos in partnership with UNHCR, the UN Refugee Agency, during the 75th anniversary of the 1951 Refugee Convention.

14.07.26
Healthcare Publication

Why Oncologists Are Prescribing GLP-1s

When cancer specialists embrace – and when they avoid – this revolutionary drug class.

09.07.26
Switzerland Email Update

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Quick access by topics

Infrastructures Survey

Continued appetite for investment in infrastructure alongside pragmatism to improve outcomes

The 2026 Global Infrastructure Index from Ipsos and the Global Infrastructure Investor Association (GIIA).

09.07.26
Consumer Confidence Index Survey

June 2026: Global consumer confidence shows uptick for second consecutive month

Sentiment in Europe rises significantly according to the June 2026 Global Consumer Confidence Index from Ipsos.

09.07.26
Energy Survey

The Ipsos Energy Transition Barometer

In the 2026 Energy Transition Barometer, we look at how affordability, security, and reliability concerns are converging to reshape public support for the energy transition across 31 countries — including a rare before-and-after view of attitudes following the Iran conflict.

09.07.26
Healthcare Publication

Beyond the Step Change: What GLP-1s Solved - and What They Didn’t

GLP-1 therapies have redefined what obesity pharmacotherapy can achieve, but efficacy is no longer the only battleground.

09.07.26
Mental Health Publication

AXA Mind Health Report 2026

Global mental health continues to decline despite rising awareness

09.07.26
Behavioural Science Publication

Turn Behaviour into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

01.07.26