Insights Hub

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

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Know the New America & Beyond: July 2025
Politics

Know the New America & Beyond: July 2025

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Ipsos Encyclopedia

Ipsos Encyclopedia

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  • Who are the World’s Biggest Wearable Tech Buyers?

    From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
  • Food & Beverage Publication

    ‘Natural’ food: What Does it Mean to Consumers?

    Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
  • Society Survey

    BBC Global Survey: A world Divided?

    Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.
  • Consumers Survey

    Global Consumer Confidence Index Continues to Rise

    This month's global consumer confidence reaches 50.9
  • Patients Survey

    Ipsos Healthcare Launches MS Patient Community Panel

    Ipsos Healthcare, the global healthcare business of Ipsos, has announced the launch of its syndicated Multiple Sclerosis (MS) Patient Community Panel. This latest offer is part of the Ipsos Healthcare Global Patient Centre of Excellence, launched in 2018.
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