November 2025: Global consumer confidence rises following four months of stability
Ipsos’ Global Consumer Confidence Index is up 0.8 point this month and reads at 48.8. The index shows its first significant change since June and is now in line (+0.2 point) with its reading from this time last year.
Among 30 economies measured, ten countries show significant gains in consumer sentiment, while just two countries show a notable decline. All four sub-indices show significant gains this month.
Based only on the “legacy 20 countries” tracked since March 2010, the Index would read at 46.7, in line (+0.4 point) with its reading from October.
Sentiment is largely up in the Asia-Pacific. Japan (+6.2 points), Indonesia (+4.6 points), India (+2.6 points), and Malaysia (+2.1 points) are all up significantly, while no country in the Asia-Pacific shows a significant loss.
Consumer confidence is also up in Latin America. Argentina (+6.5 points) shows the largest increase among all countries, and Colombia (+3.4 points) and Peru (+3.1 points) are also up significantly. Similar to the Asia-Pacific, no countries in Latin America declined significantly this month.
The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 30 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between October 24 and November 7, 2025.
Consumer sentiment in 30 countries
Among the 30 countries, Indonesia (63.4) holds the highest National Index score. Indonesia and India (61.0) are the only countries this month that have a National Index score of 60 or higher.
Ten other countries now show a National Index at or above the 50-point mark: Malaysia (58.4), the Netherlands (54.7), Sweden (54.5), Thailand (54.0), Australia (52.8), Brazil (52.8), Mexico (51.7), Spain (51.7), the U.S. (51.3), and Singapore (50.8).
In contrast, just three countries show a National Index below the 40-point mark: France (38.9), Hungary (37.0), and Türkiye (35.2).
Compared to 12 months ago, eight countries now show a significant drop in consumer sentiment. In contrast, eight countries also show a significant increase from November 2024, most of all in South Korea (+7.4 points).
Trends
Ipsos’ Global Consumer Confidence Index (based on all 30 countries surveyed) currently reads at 48.8. Based only on the “legacy 20 countries” tracked since March 2010, it would read at 46.7.
The Current sub-index, reflecting consumers’ perceptions of the economic climate and their current purchasing, jobs, and investment confidence, is up 0.9 point this month and sits at 39.1. In total, ten countries show a significant month-over-month gain (at least 2 points) in their Current sub-index, while just three countries show a significant loss.
The Investment sub-index, indicative of consumers’ perception of the investment climate, is up 0.6 point this month and now sits at 41.4. Eight countries show a significant gain in their Investment sub-index this month, compared to six countries that show a significant loss.
The Expectations sub-index, indicative of consumer expectations about future economic conditions, is up 0.8 point this month and now sits at 57.6. Six countries show significant gains in their Expectations sub-index, and six countries show a significant loss.
The Jobs sub-index, reflecting perceptions about jobs security and the jobs market, is up one point this month and is now at 58.3. Nine countries show significant gains in their Jobs sub-index, while Poland is the only country that shows a significant loss.
Of note, Poland is the only country to show significant losses (of at least 2 points) across all four sub-indices. In contrast, Argentina and Japan show significant month-over-month gains across all four sub-indices.
