Ipsos Webinar | Shop, Drop & Roll: Dive into generations' shopping adventures

Ever wondered how different generations shop? Whether you're Gen Z, a Millennial, Gen X, or a Baby Boomer, your customers shopping habits are likely shaped by your unique experiences and preferences.

Explore how shopping behaviors are defined by generational divides, revealing Gen Z's lead in 'phygital' trends and the impact of lifecycle influences. Millennials showcase agility in adapting to economic changes, contrasting with Boomers' consistency, driven by life stage expectations that further influence their spending patterns. Delve into Millennials' proactive financial habits against Boomers' financial stability, and uncover why Gen Z emphasizes mental health, influencing their brand interactions. 

What you will learn: 

• How can businesses tailor their marketing strategies to cater to distinct generational needs and life stages?
• What channels should brands prioritize to engage with Gen Z and Millennials effectively?
• How does inflation and economic shifts affect purchasing decisions across different age groups?

Register today to understand how consumers across generations are spending their money.

We look forward to your participation.

Any questions? Contact us at [email protected]