Release on Responsible AI: Blending Human Intelligence and Artificial Intelligence

The rapid evolution of Artificial Intelligence (AI) presents a compelling opportunity for businesses and the marketing research industry to enhance our understanding of customer experiences, generate efficiencies, and develop differently new innovations/ creatives.

As part of our commitment in Ipsos to fostering innovation and responsible AI practices, Jean-Pierre Berst from Ipsos Switzerland has written a detailed report entitled 'Blending Human Intelligence and Artificial Intelligence: Views from Ipsos Switzerland.' These perspectives encapsulate the rich discussions and expert insights shared during the event and beyond, featuring contributions from leaders at Logitech, Nestlé, PMI, Swissquote Bank, dsm-firmenich, and the Swiss Data Science Center.

Read 'Blending Human Intelligence and Artificial Intelligence: Views from Ipsos Switzerland' to find out: 

• Transformative potential: AI applied to marketing research offers great opportunities: i) gain deeper consumer insights, ii) generate efficiencies, iii) drive better decisions, and iv) create new possibilities  
• Preventing pitfalls: Applying a relevant framework helps prevent common pitfalls associated with AI. 
• Responsible AI: Integrating ethical considerations and governance frameworks to ensure responsible AI. 
• Human in the loop: The imperative need to have humans in the loop, as we are the ones taking decisions.

Download the POV