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Transforming Research Through Synthetic Data
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Celebrating Ipsos Achievements at ESOMAR 2025
A look back at the highlights from Ipsos experts at the ESOMAR Congress.
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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
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Know the New America & Beyond: September 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Know the New America & Beyond: August 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Know the New America & Beyond: June 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world.
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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.