Know the New America & Beyond: June 2025
With war in the Middle East, U.S. President Donald Trump remains center stage as he led the U.S. to enter the war in Iran, then quickly pushed for a ceasefire. Most Americans (84 %) are concerned about the war, with three in five (60%) saying U.S. airstrikes don’t make their country safer. Despite his hawkish and isolationist supporters publicly sparring with each other, Trump’s base is still largely in favor of the bombings in Iran: 69% of Republicans support the U.S. action.
With this backdrop, the threat of tariffs – and their impact on Americans’ wallets – is shrinking in the U.S. at the moment, as courts have threatened to block some of the levies and Trump continues to shrink or pause others. The result: Increased confidence among U.S. consumers – bouncing back after three months of decline – and solid levels of comfort making large purchases.
Pitfalls remain for brands trying to sell to Americans. More than half of people in the U.S. (53%) say that if a company takes a stand on an issue that they do not agree with, they are less likely to buy their products or use their services; nearly one in three Americans say they have followed through and stopped purchasing from a company due to politics.
Globally, an average 58% of people in 29 countries are concerned that U.S. economic policies will have a negative effect on their country’s economy, and 41% believe U.S. policies will hurt their personal financial situation. And many are shifting their purchases away from U.S. products: People in 29 countries say they prefer goods made in the European Union, Japan, and China to goods made in the United States.
Meanwhile, Americans are divided about the contents of Trump’s “Big Beautiful Bill,” which could cut taxes and social safety net programs among many other things, but there are also a surprisingly large number of Americans who have paid little attention to it: Two in three Americans say they’ve heard little or nothing at all about the bill.
Read on to discover our latest insights, and don't hesitate to contact us to help you make sense of it all. After all, in these turbulent times, a little expert guidance can go a long way.
Yours sincerely,
Ben Page
CEO of Ipsos
Nearly one in three Americans have stopped purchasing from a company due to politics
Nearly half of Americans believe it is inappropriate for companies to comment publicly on political or social issues, and a slim majority indicate they would be likely to stop purchasing from a brand if they disagreed with their stance on an issue, according to a new Axios/Ipsos/CLYDE survey.
People around the world fear U.S. economic policies will hurt their wallets
Three in five people across 29 countries believe American economic policies will have a negative effect on the global economy as well as their own nation’s economy, while only 18% believe the policies will be a boost to the global economy.
How populism in the U.S. compares to the rest of the world
Populism is a trend across the globe, not just in the U.S. Underlying it all: The belief that the system is broken, that the economy is rigged, that traditional politicians and parties don’t care about the average person, and that change is needed – all areas where opinion in the U.S. aligns closely to an average of 31 countries around the world.
Trump's overall approval is low but stable
Q: Overall, do you approve or disapprove of the way Donald Trump is handling his job as president?
U.S. consumer confidence bounces back
Q: Overall, do you approve or disapprove of the way Donald Trump is handling his job as president?
What the rest of the world thinks
In Mexico, citizens are growing displeased with how their president is handling U.S. policies, with a sizable drop in approval since February. Meanwhile, in the European Union, two in three citizens want their nations to band together as one to deal with U.S. policies; only one in eight say their own governments should negotiate disputes with the U.S. individually.
Mexico
- Concerns and opinions of citizens about Trump’s impact on Mexico. Read more
Canada
- Canada is the top preferred oil supplier for G7 nations, and Mexico also tops the U.S. Read more
Europe
- After Trump’s tariff threats, Europeans rally for economic resilience. Read more
- Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems. Read more
Italy
- Pagnoncelli's political polls: Donald Trump and Elon Musk are perceived as unreliable figures by the majority of Italians. Read more
Read the previous May 2025 edition of Know the New America & Beyond
