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Transforming Research Through Synthetic Data
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.
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Know the New America & Beyond: September 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Ipsos Strategy3 recognised as one of the World’s Best Management Consulting Firms 2025
Ipsos Strategy3 has been recognised for the fourth year in a row.
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Know the New America & Beyond: June 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world.
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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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Know the New America: May 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Personas in the Age of AI: Swiss insights
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
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The Swiss are divided on how to respond to US tariffs
A recent Ipsos survey in
collaboration with 'Le Temps' reveals that Swiss public opinion is divided over the impact and response to US tariffs, showing generational nuances in economic confidence and consumption behaviour.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.